Marketing Strategies

Without a correct well-planned marketing strategy you may spend a lot of your valuable time, money and energy either attracting few customers or worse yet the wrong customer. How do you currently, let your customer and potential customer know about the benefits of doing business with you? Do you have a focused marketing strategy and a marketing message?

Do You Have a Profit?

Without a profit strategy you’ll soon be without a business. Why do so many businesses fail? Not because they do not have a good product. Not because the owners are not knowledgeable and skilled in their industry. Not because they are necessarily underfunded. They fail, because the owner does not have a realistic profit strategy. If you do not understand how to work with you numbers to increase your profit… Well. You know the answer.

Business Growth Strategies

Do you have a growth strategy for achieving the success in your business you desire? Would you describe you strategy as one of “Working longer and Harder until you make it”. It is not unusual for entrepreneurs to go into business filled with enthusiasm. In fact I would be very concerned if you did not go into business filled with optimism and enthusiasm.

Avoid Penalties: Do Not Misclassify Workers

Quick & Easy Guidelines to Classifying Workers as Employees or Independent Contractors Do you know the difference between an employee and an independent contractor? As a business owner not knowing can be very expensive. Here is a guide to help you, the business owner, avoid penalties when classifying workers as Independent contractors or employees. Employees are expensive when you count the cost of payroll taxes and employee benefits.

Do not Make This Mistake When Emailing Your Customer

Shep Hyken,CSP recently wrote in a Forbes article stating that businesses are losing $62 billion per year due to poor customer service according to research reported by New Voice Media. One of the contributing reasons cite for this loss is that businesses do not providecustomer with easybuying experience. According to the article customers want a,“no hassle, no friction buying experience.” The buying experience comes in many forms and deals with how the company or its employees interact with the customer by phone, email and in person.