These individuals were not stupid people. Their mistake was believing they knew all there was to know about running a successful business sense they were very knowledgeable in the industry and carrying out specific functions of the business.
What they failed to realize was they needed to understand marketing, customer relations, employee relations, tax issues, pricing, cash flow management and how to use their profit and loss statement to effectively manage their business.
My goal is to provide you with information you can use to confidently move forward in your business and avoid expensive time-consuming mistakes.