Do not Make This Mistake When Emailing Your Customer

Shep Hyken,CSP recently wrote in a Forbes article stating that businesses are losing $62 billion per year due to poor customer service according to research reported by New Voice Media. One of the contributing reasons cite for this loss is that businesses do not providecustomer with easybuying experience. According to the article customers want a,“no hassle, no friction buying experience.” The buying experience comes in many forms and deals with how the company or its employees interact with the customer by phone, email and in person.